Fairplay Blog

News, Perspectives, Bits


4 min read

10 Tips for Successful Sales Comunications

Effective communication is critical to your success in sales. It enables you to demonstrate the value proposition, features, and benefits of your product or service to your customers while building trust and lasting relationships with them. 

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3 min read

Tales from the Frontline: Knowing and Responding to the Pivotal Moment

I’ve been in sales my entire career. Almost 25 years of cold calling, appointment setting, airplanes, hotels, corporate lobbies, presentations, lunches, contracting and procurement discussions and on and on. I’ve experienced great victories and stinging...

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